Wise Choice Emporium specialises in personal injury claims and will keep you informed every step of the way. The business itself was a new domain for me, it was interesting how they present their content. I had a tough time to design their information and branding keeping things as genuine. The core part of the business made us difficult to chose its branding face, content and words used to define the context. User research, experience design and visual design had to go through few solutions to satisfy stakeholders.