Travel Insurance Direct have covered over 1 million Aussies in the last ten years travelling around the world. The design solution simplified the customer journey to get covered themselves before travelling.
The problem was customers were dropping off in insurance purchase journey. There were looking for a design solution to create single, simple and shorten the path to buy their travel covers. The intuitive sense for helping customers to choose their needs.
Improvement in user journey, within a single route to focus on the target. In the same context, each step would be more sensible, effective and simple to perform an actual action in standard format as users expect in common sense.
The process started with insights and existing test cases of TID customers. The tools like google analytics and Full story were used for user testing the existing model. The sales charts, marketing engagement were looked over for overall requirements for new business cases.
The final touch was increasing numbers in sale figure, the purchase path was made easy, simple with beautiful sights. The design process was improved in iterations, visual design trends, and using proper components in the overall website.
This role had a huge involvement in design thinking for visual components as well. The entire TID website was improved with new visual components keeping the branding on its own.