ansignaturebasic thinking only.

throw out your designers from amit gurung on Vimeo.

It’s been already long time researching, experimenting and working in how design works. There are numbers of theories, practices and myths in design conceptualization. Today, I want to focus on things, that are not working after implementing the proven theories and practices before bringing them to professional tables. Design has so many things, people don’t understand or design not enough to send targeted message on audience. This may be the problem in designers or may be the marketing people cannot present them well. Therefore, Everyone working in something presentable must be very clear, what they are asking public to view in that presentation.

Companies, focused in designs for website, user-interfaces of applications, apps for different platforms and devices usually have numbers of strong portfolio designers. They work hard enough to make the things visible for the customers of the products they are developing, but when they failed somewhere and somehow, then its really a big mess, huge chunk of rubbish out there to clean up for designers for another working day, week and month.

Designers, always work hard to express their messages using their skills. They manage themselves to go beyond the imagination and craft something never seen before. The creative part of the designers come here but again, different people have different perspectives to view same object and a lot of comments comes out to make designers frustrated. This does not ends here. Again, he/she goes per comments and realize them, if they are valid and works more than his/her perspective. Designers have huge chances of getting confusing here, which degree of view is perfect than all of them. This creates the illusion and more blur view of same message in designer’s eye.

The next part starts after he gets confusion and start to retouch the design created. Designer’s mind already in total confusion, eyes blur, target feels missed and think about the next change. This is going to be more mess and total disaster then ever. Everything in the screen start not working perfect as before it got commented, the graphics act funny presentations, the topography already seems dancing with their different family types and they flow of the information seems lost its way. The lines used, beautiful curves goes distracted and not pixel refined. The icons gets angry for using it in wrong meaning titles, where as title already in bad mood for being bigger than enough. In the same time links undefined itself what it was actually.

Finally, Designer feels murdered with his/her own created design and throws everything saying its time for giving up! Just follow or copy what the boss, project manager or team lead likes. That’s makes another designer victory to get over something done which makes creative designer totally failure in his skills. So, If you think, you are good designer then be able to make understand what is your design communicates to the public.

Any company, if don;t have designers dare to give perfect understandable message or the designers following boss perspective. Please, throw out your designers out of your company. Any people who cannot see their designer’s perspective working in the team, please throw him as well. Its easier life for both parties. Just chill, have fun and enjoy what you do!