I transform ideas into impactful digital products and experiences—driving meaningful customer engagement and empowering businesses to achieve their goals through cutting-edge and feasible technology.
With a background in human-centered design, product strategy, experience design and interaction design, I work closely with cross-functional teams, and product managers to embed design as a strategic differentiator in organizations.
I believe that every decision should be driven by user insights, business goals, and technical feasibility. It's about shaping end-to-end digital experiences, defining strategic design visions, and bridging the gap between business and customer needs.
Partnering with stakeholders, product teams, and engineers to align design strategies with business goals, ensuring that design is at the heart of decision-making.
Mapping customer journeys, service ecosystems, and touchpoints to uncover opportunities for innovation and operational efficiency.
Creating intuitive, engaging, and meaningful interactions that enhance usability, accessibility, and overall digital experiences.
Applying research-driven insights, behavioral psychology, and data analytics to design solutions that solve real user problems at scale.
End-to-end product design, growth-driven experience and retention-focused experiences that enable long-term business success and customer engagement.
Working seamlessly with business leaders, engineers, researchers, and marketers to drive alignment and execution.
I shape strategy, leverage user research, and optimize customer journeys across awareness, acquisition, in-life engagement, and retention. Collaborating with cross-functional teams, I enhance service design, implement experience-driven improvements, and measure success through data-driven insights.
Designing the end-to-end experience for car and home insurance products, optimizing the quote and application journey for a seamless customer experience.
Simplifying and enhancing the decision-making experience for customers selecting the right credit card.
Crafting bespoke experience and product design solutions for high-net-worth banking customers.
Leading experience and product design to elevate the digital journey for superannuation and wealth management customers.
Spearheaded product design for digital transformation as part of Telstra's T22 strategy, focusing on improving customer engagement and self-service capabilities.
Led strategy, experience, and product design to enhance open banking capabilities and deliver a frictionless financial data-sharing experience.
Conducted human-centered research to improve financial literacy and customer communication strategies.
Led experience and product design initiatives, focusing on creating intuitive and seamless digital interactions for telecom services.
Advanced from senior to principal designer, spearheading enterprise-level digital transformation initiatives for clients across diverse industries. Led cross-functional teams to deliver innovative, user-centered solutions that drove measurable business impact and operational efficiency.
Design is more than aesthetics—it’s about creating meaningful interactions, solving real-world problems, and shaping experiences that drive value for businesses and people alike. If you're looking for a strategic partner to help set the vision and execute on impactful digital experiences, let’s connect.
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